Lubna Khan joins Orchard Advertising as National Strategy Head

Jul 2015

Lubna Khan joins Orchard Advertising as National Strategy Head

“Orchard Advertising is an agency with incredible ambition and energy. I look forward to working with talented people within the agency and partner clients by focusing on creating breakthrough and impactful work,” she said on her joining.

Fortis #AllForHope

Jul 2015

Fortis #AllForHope

‘Hope’ is all a family has when they are living with a disease. Keeping this in mind, we launched the #AllForHope campaign for Fortis based on a true story of a boy who suffered an end stage heart failure. The film showcases the hopelessness his family goes through and how Fortis with its uncompromised excellence in medical care keeps the emotion of hope alive.

Watch this touching ad here
Sai’s blog #3: Insert Special Characters

Jul 2015

Sai’s blog #3: Insert Special Characters

Sainath Saraban, in his third blog, focusses on "special characters” who contribute in their own funny ways towards making our workplace great. “Walk in to any advertising agency and there will be this crazy bunch that keeps the mojo of that place going, he writes.

Read more
In conversation with RajDeepak Das

Jul 2015

In conversation with RajDeepak Das

India’s youngest Chief Creative Officer RajDeepak Das speaks to IndianTelevision Executive Lifestyle about his life in advertising, success mantras and more.

Watch this freewheeling interview here
Navin Kansal joins Indigo Consulting as NCD

Jul 2015

Navin Kansal joins Indigo Consulting as NCD

Navin’s appointment marks an important phase in Indigo Consulting’s growth journey where the endeavour is to ensure seamless integration of creativity and technology. “Indigo Consulting has a great momentum going forward and a huge potential that is waiting to be tapped. The agency is blessed with great clients and a multi-disciplinary team that is rich in experience with full-service offerings that very few digital agencies in India have,” he said on his joining.

Read his appointment story here
A refreshing narrative for Limca: Bhaag Bittoo Bhaag!

Jul 2015

A refreshing narrative for Limca: Bhaag Bittoo Bhaag!

Bhaag Bittoo Bhaag – our campaign for Limca – celebrates moments of thirst that are uniquely Indian, thus creating a new language for the brand that's based on humor rooted in the Indian culture. The commercial looks at an arranged marriage scenario wherein the boy’s family has come to see the girl. The film juxtaposes the mother’s voice raving about dishes cooked by her daughter with the shots of her son running around to buy the same from the market. His journey from one shop to another and back home gives rise to an extreme thirst that can only be quenched by Limca. Therefore establishing Limca as the ultimate thirst quencher.

Watch the film here
Antony Rajkumar’s Cannes Lions Diary in Financial Express

Jul 2015

Antony Rajkumar’s Cannes Lions Diary in Financial Express

Antony Rajkumar, Executive Vice President - Integrated Strategy Planning, pens down his observations from Cannes Lions 2015 in a column for Financial Express - Brand Wagon.

Article #1: Befriend the enemy

Article #2: Cannes Classes