The charm of Aur Dikhao

Apr 2015

The charm of Aur Dikhao

Senior journalist and editor, Sandipan Deb, is highly impressed by Amazon’s #AurDikhao campaign. “It’s the best Indian TV commercial I have seen in many years,” he writes in his column in Mint.

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Maaza – Jango!

Apr 2015

Maaza – Jango!

The secret of Maaza’s success over the years has been its superlative product quality backed by its fresh and engaging communication. While the previous campaigns focused on how Maaza can work its magic in creating a love story, this time around the idea was to communicate the brand’s positioning ‘Har Mausam Aam’ in a different way. Since we do associate action with mango fanatics, we decided to feature Bollywood heartthrob, Varun Dhawan and the bad man, Gulshan Grover in a narrative that is sure to entertain.

Watch the film here:
Going #KuchPalOffline with McDonald’s

Apr 2015

Going #KuchPalOffline with McDonald’s

With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. McDonald’s #KuchPalOffline campaign takes this simple insight and urges people to take a break from the online world and share happy moments at McDonald’s over its newly launched sharing packs for two, three and more.

Watch this insightful film here:
#ZingZongRide – a mini reality series

Apr 2015

#ZingZongRide – a mini reality series

Bajaj Discover #ZingZongRide is helping married couples rediscover romance by inviting them to take part in a country-wide ride across six cities and 3,000 kilometers, forming “a heart on the map of India”, quite literally using the GPS technology. The purpose of #ZingZong ride is to establish that responsibility and challenges in life does not mean the end of fun, joy or romance. To kick-start this activity, a call for entry across media platforms was initiated. More than 6,000 applications were received out of which eight couples were finalised based on their stories. Watch how #ZingZongRide unites the hearts of these couples all over again in a mini reality series launched on
www.youtube.com/BajajDiscoverTV

Episode#1

Episode#2

India sings to the tune of Amazon - Aur Dikhao, Aur Dikhao!

Apr 2015

India sings to the tune of Amazon - Aur Dikhao, Aur Dikhao!

Consumers in India always demand more and more options to choose across product types and categories. This campaign titled “Aur Dikhao” highlights Amazon India’s sheer strength in product offering of more than 2 crore products online. It portrays real life elements and reemphasizes that we all love to review as many options before making the purchase decision. “Aur Dikhao” is the raw truth that has been portrayed in the campaign. Real characters are used; no perfect models or perfect homes. Real and identifiable the way Amazon India is. “Aur Dikhao” establishes Amazon India as a brand that consumers love to shop from.

Click here to watch the campaign.
A bad ad will do more harm than any scam ever can...

Mar 2015

A bad ad will do more harm than any scam ever can...

In this freewheeling interview with Campaign India, Vikram Pandey aka Spiky talks about how he got into advertising, his role models, scam ads and much more.

Click here to know more.
Introducing Sai’s Blog: Right-Brained Citizen

Mar 2015

Introducing Sai’s Blog: Right-Brained Citizen

Blog #1: The DNA of Clutter

“I love the warm hug your clutter gives you when you walk in. It’s like a bunch of memories coming alive,” he writes in his first blog.

Read more.

Vodafone #closertogether

Feb 2015

Vodafone #closertogether

For brand Vodafone, which believes in bringing people closer, Leo Burnett’s experiential team reached out to random couples and sparked romance in their hearts by presenting them balloons and performing an unplugged version of the signature Vodafone song – “You and I". An RC helicopter was made to hover over the couples showering rose petals, making their hearts dance with joy. This heart-warming surprise saw couples taking romantic selfies and dancing to the music, thereby drawing heartfelt ovation from the onlookers.

Watch the video here