Introducing Bajaj V  - the bike made from the invincible metal of INS Vikrant

Jan 2016

Introducing Bajaj V - the bike made from the invincible metal of INS Vikrant

Every agency dreams of doing work that is not just a piece of communication, but changes business for a client, or even better, changes the lives of people. We are extremely proud to present a piece of work which we believe is truly inspiring. Over a year back, we made an audacious suggestion: We asked Bajaj Auto to buy the scrap of the warship hero INS Vikrant and convert it into a motorcycle. This is a shining example of true integration between all teams - ATL, digital, activation and Bajaj Auto themselves.

Watch the teaser campaign here
Amazon India #Apni Dukaan

Feb 2016

Amazon India #Apni Dukaan

A large section of India's population is still hesitant about shoping online. To address the concerns of people people regarding online shopping and build trust, we decided to use a phrase from Indian popular culture “Yeh Apni Dukaan Hai”. We use #ApniDukaan for those places where we have complete trust and comfort. We wanted people to understand that Amazon.in is one such place. They can shop with Amazon with complete trust and comfort, knowing that the brand will always give them genuine products, acceptance of returns and quick and reliable delivery. The creative development of the idea captures the concerns that people have about online shopping and demonstrates how Amazon can be the solution.

Watch the campaign here
McDonald's #ThodaTimeAur

Jan 2016

McDonald's #ThodaTimeAur

In the fast pace life of today, we see that most often people hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, we launched a new campaign for McDonald’s - #ThodaTimeAur to help the brand launch its new product offering – the Maharaja Mac – the Social Burger, across the country.The campaign strikes up a conversation with consumers that largely focuses on gaining their share of time. #ThodaTimeAur highlights how the Maharaja Mac allows the customer to socialise and spend quality time with their friends and family, and enjoy a memorable dining experience.

Watch the campaign here:

Career Planning Salary Father-Son Solve a problem Win her back Think of a name

Thums Up #Mein Hoon Toofani

Jan 2016

Thums Up #Mein Hoon Toofani

Thums Up has always been the drink of people who have a sense of restlessness and thunder within. It is the restlessness to get what they want, to go beyond, to achieve what they set their hearts and minds to. The #Mein Hoon Toofani narrative showcases the ‘I will not settle for anything less’ attitude and the no-compromise belief of the Thums Up drinker.

Watch the film here
HDFC  Life Click 2 Retire

Jan 2016

HDFC Life Click 2 Retire

Holidays are best enjoyed, when planned early. Not only you save money by landing the best deals but you can also avoid last-minute hiccups. Our campaign, which promotes HDFC Life's online retirement plan urges people to plan their longest holiday - retirement, in advance.

Watch the film here
HDFC Life's Sanjay Tripathy on the partnership with Leo Burnett

Jan 2016

HDFC Life's Sanjay Tripathy on the partnership with Leo Burnett

Sanjay Tripathy, SVP – Head Marketing, Product, Analytics, Digital and E-commerce, writes about HDFC Life’s partnership with us and how we have played a vital role in building the brand in India.

Brand Equity gives a thumbs-up to #OLXMadAds

Dec 2015

Brand Equity gives a thumbs-up to #OLXMadAds

"Leo Burnett and OLX deserve props for bravery and ambition. 'At least they are doing something different' as the age old justification for offkilter creative endeavours go," reports Brand Equity.

Read the story here
Bajaj CT100 TVC wins the Television Commercial of the Year Award

Dec 2015

Bajaj CT100 TVC wins the Television Commercial of the Year Award

The Bajaj CT 100 commercial titled #KhushiyonKaJackpot won the Television Commercial of the Year Award in the 2-Wheeler category at NDTV Car and Bike Awards. The film brings alive the emotion of happiness and the spontaneity that a new bike brings to an Indian family.

Watch