Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.

Oct 2014

Leo Burnett has been appointed as the AOR by Bajaj Auto for the Discover business.

Leo Burnett is extremely excited and energized about winning the business back. The agency created memorable campaigns for the brand including Bajaj Calibre – The Unshakeable when they worked with Bajaj Auto from 2001 to 2008.

Commenting on the win, Saurabh Varma, CEO, Leo Burnett said, “It is a privilege to work with Bajaj Auto again. We are committed to using the power of HumanKind and integrated thinking to create a larger share of the future for this iconic brand.”

McDonald's™ McChicken™ Twist - Hindi - TVC 2014

Oct 2014

McDonald's™ McChicken™ Twist - Hindi - TVC 2014

We all share a love of discovery and rediscovery: of hearing, seeing or enjoying something we love in a new light. Say you hear a remix of a track you once loved, and you love it. How do you decide which one is better? The original or the remix? McVeggie and McChicken Classic enjoy a cult burger status with their own legion of die-hard loyalists. So when McDonald’s launched a new variant, we knew many would love the twist and many would still advocate the original. We simply played up this dilemma (and dangers!) of having to make that tough choice of choosing between the two in our campaign ‘Dare to Choose’, as picking one would surely invite the wrath of the other’s fans! Watch and make your choice.

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KBC8 film 'Loudspeaker'

Aug 2014

KBC8 film 'Loudspeaker'

ONE big Indian family that’s what we are and what we should strive for. Look out for the 8th season of KBC on Sony.

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Planning Head, Antony Rajkumar

Aug 2014

Planning Head, Antony Rajkumar

“My conversation with Leo Burnett helped me see a very young agency keen and ready to lead the evolution that our industry is going through. I'm excited to be part of this plan in taking Leo Burnett even further and higher, which is why I'm here! Says our recently joined Planning Head, Antony Rajkumar.

KBC 8. The unity edition

Jul 2014

KBC 8. The unity edition

Sony Entertainment Television, one of the leading general entertainment channels in India is back with its 8th season of Kaun Banega Crorepati (Indian version of Who Wants To Be a Millionaire). The nation’s most eagerly awaited television show goes 'inclusive' in this year's edition. For years, KBC and its superstar celebrity host, Amitabh Bachchan have brought together people from diverse regions, cultures, languages and aspirations for its viewers to watch and appreciate.

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Lift- Ostocalcium By GSK

Aug 2014

Lift- Ostocalcium By GSK

The film nicely portrays how women, the backbone of every family, take themselves for granted, least concerned about their health. Ostocalcium helps to replenish calcium and in turn make the bones stronger, so that women can continue to do the things they want to, with a smile. The campaign is aimed at serving as a wakeup call to women on this issue.

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KBC8 The Unity Edition

Jul 2014

KBC8 The Unity Edition

What’s more important being called a ‘human being’ or a Hindu, Muslim, Christian, Parsi, Sikh etc?

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When to pack your bags  for Cannes

Jul 2014

When to pack your bags for Cannes

You can come to the Cannes Lions Festival for any reason. And they may range from the ridiculous to sublime. From it being the most important week in your social calendar to it being your tryst with destiny. You will probably find what you want here. But if you have not experienced its ‘power to change’ you might as well have come only up to Nice or Marseilles.”, says Nitish Mukherjee, Strategic Advisor - South Asia, Leo Burnett Group India.