Bajaj V and Leo Burnett launch Sons of Vikrant

May 2016

Bajaj V and Leo Burnett launch Sons of Vikrant

Sons of Vikrant is a documentary that features India's war-heroes, who served aboard the invincible INS Vikrant, India's first aircraft carrier. In this film, Commodore Medioma Bhada, Cdr. H.S. Rawat, Rear Admiral Peter Debras, Admiral Arun Prakash, Lt.Cdr. Ashok Sinha and Rear Admiral SK Gupta share the untold stories of the 1971 Indo-Pak war.

Join us in celebrating India's pride!

Watch the documentary here
Dheeraj Sinha joins Leo Burnett as Chief Strategy Officer, South Asia

Apr 2016

Dheeraj Sinha joins Leo Burnett as Chief Strategy Officer, South Asia

"There's great energy around Leo Burnett in India, and I am looking forward to be a part of it and adding to the momentum. In my conversations with Saurabh and Raj, what stands out is their commitment to the product and culture, leading to growth, rather than the other way round. There's also a serious ambition to create work that's in line with how the world has changed. They have evidence of having done such work in the recent past. I see this as an opportunity to collaborate and build something that we can all be proud of," he said on his joining.

Read his appointment story here
Limca: Phir Ho Ja Shuru

Apr 2016

Limca: Phir Ho Ja Shuru

"Phir ho ja shuru’ - the new tagline we created for Limca captures the spirit of being game to start all over again after being refreshed by Limca. Rooted in situations that require us to restart a physically exhausting task, the campaign establishes a strong role for the brand against heat and extreme tiredness combined together. It highlights Limca's ability to quench extreme thirst, allowing us to start all over again.

Watch the commercial here
Amazon: What Indians Love

Apr 2016

Amazon: What Indians Love

The Amazon India #WeIndians campaign was launched to coincide with IPL 2016. The communication firmly establishes Amazon as an Indian brand by shining a spotlight on various things that are so unique to Indians and goes on to substantiate how Amazon India’s services best match their shopping needs. Watch the campaign below.

We Indians Love "Asli" We Indians Love "Jaldi" We Indians Love "Helping Log"

Bharti Axa: Your #GoToFriend

Apr 2016

Bharti Axa: Your #GoToFriend

Bharti AXA Life Insurance had a unique offering - a Dedicated Claims Handler, who acts as a one-point contact during one’s claims process. This of course, was a technical term and not something amenable to social conversations. Hence, we gave the Dedicated Claims Handler a new avatar online: a #GoToFriend. Someone who would be there for you in your time of need. To launch the idea, we used a long form video taking the medium of stand-up comedy, a popular format in India. However, the sketch takes a twist which brings in the angle of the #GoToFriend without seeming 'sales like’.

Watch the film here
The Science of Imperfect - by Ajeeta Bharadwaj

Apr 2016

The Science of Imperfect - by Ajeeta Bharadwaj

At a time when every player is trying to refine on perfection, can brands leverage the innate appeal of imperfections to get an edge over competition? Ajeeta Bharadwaj, Executive Planning, Director, Leo Burnett, in this article for Afaqs, talks about imperfect narratives in advertising.

Read the article here
McDonald's Kung Fu Panda 3 commercial

Apr 2016

McDonald's Kung Fu Panda 3 commercial

McDonald’s wanted to create a strong trigger for their all-new Chinese menu. Since Kung Fu Panda 3 is popular across age groups, we decided to integrate the film across McDonald’s menu and in-store décor. We banked on Po’s charm and captured the essence of classic Kung Fu action by using an innovative time slice photography technique, making the ingredients look attractive. It is the first time in the history of QSR-advertising in India, that such a high-profile technique has been used to showcase food. I’m sure this campaign will succeed in creating fun and memorable moments for people while dining at McDonald’s, thus creating a greater connect with them.

Watch the commercial here
McDonald's Familiarity Test

Mar 2016

McDonald's Familiarity Test

After the success of the Maharaja Mac launch campaign #ThodaTimeAur, we wanted to engage with young minds and move the conversation forward with an interesting real world insight. McDonald’s Familiarity Test is a simple experiment with real people asking them simple questions they ought to know the answers to. It is surprising to know that most of us get these answers wrong. The film captures the genuine reactions of McDonald’s customers and makes us want to deepen relationships with our loved ones.

Watch here