Elevation of Samir Gangahar as President of North India

May 2015

Elevation of Samir Gangahar as President of North India

In his new role, Samir Gangahar will lead Leo Group’s operations in North India. Apart from content, digital and experiential, his new focus will be to grow other specialisations including shopper, retail and ecommerce. “I look forward to working closely with Saurabh in growing Leo Burnett India on the back of a renewed thrust for integration. In line with our HumanKind philosophy, we will intensify our focus on finding and solving our clients’ problems and partnering them in the journey of brand building and business growth.” he says.

Jarek Ziebinski’s interview with Storyboard

May 2015

Jarek Ziebinski’s interview with Storyboard

In an exclusive interview with CNBC TV 18 Storyboard, Chairman and CEO of Leo Burnett APAC Jarek Ziebinski talks about Leo Burnett India’s growth in a span of 18 months, agency’s new culture, focus on integration and hiring special talent, future plans, and more.

Watch the interview here
Amazon India's unique, touching and powerful Mother’s Day message

May 2015

Amazon India's unique, touching and powerful Mother’s Day message

Despite being India's largest online store, Amazon India’s campaign on Mother’s Day says that one does not need to look for Mother’s Day products online as the best gift a mother can receive from her child is a moment of love and affection, which is far more valuable and precious than any material gift that money can buy. With this message, the campaign establishes Amazon India as a "human brand" in the minds of Indian consumers.

Watch it here:
Indian Idol Junior Season 2

May 2015

Indian Idol Junior Season 2

The Indian Idol Junior platform is synonymous with singing as well as participants’ cuteness, mischief and entertainment. The season two campaign, which features Sonaksi Sinha as one of the judges, takes the cuteness and mischief quotient a notch higher. The commercials feature kids taking onscreen avatars of famous actors while crooning with Sonakshi on her hit numbers. What makes these an interesting watch is the mix of original footage with kids playing the main leads.

Watch the film here:
Right-Brained Citizen: Thank you, Jambavan

May 2015

Right-Brained Citizen: Thank you, Jambavan

In his blog #2, Sainath Saraban writes about the 'Jambavans' of his life.
Click here to know who these Jambavans are.

The charm of Aur Dikhao

Apr 2015

The charm of Aur Dikhao

Senior journalist and editor, Sandipan Deb, is highly impressed by Amazon’s #AurDikhao campaign. “It’s the best Indian TV commercial I have seen in many years,” he writes in his column in Mint.

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Maaza – Jango!

Apr 2015

Maaza – Jango!

The secret of Maaza’s success over the years has been its superlative product quality backed by its fresh and engaging communication. While the previous campaigns focused on how Maaza can work its magic in creating a love story, this time around the idea was to communicate the brand’s positioning ‘Har Mausam Aam’ in a different way. Since we do associate action with mango fanatics, we decided to feature Bollywood heartthrob, Varun Dhawan and the bad man, Gulshan Grover in a narrative that is sure to entertain.

Watch the film here:
Going #KuchPalOffline with McDonald’s

Apr 2015

Going #KuchPalOffline with McDonald’s

With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. McDonald’s #KuchPalOffline campaign takes this simple insight and urges people to take a break from the online world and share happy moments at McDonald’s over its newly launched sharing packs for two, three and more.

Watch this insightful film here: