Amazon India's unique, touching and powerful Mother’s Day message

May 2015

Amazon India's unique, touching and powerful Mother’s Day message

Despite being India's largest online store, Amazon India’s campaign on Mother’s Day says that one does not need to look for Mother’s Day products online as the best gift a mother can receive from her child is a moment of love and affection, which is far more valuable and precious than any material gift that money can buy. With this message, the campaign establishes Amazon India as a "human brand" in the minds of Indian consumers.

Watch it here:
Indian Idol Junior Season 2

May 2015

Indian Idol Junior Season 2

The Indian Idol Junior platform is synonymous with singing as well as participants’ cuteness, mischief and entertainment. The season two campaign, which features Sonaksi Sinha as one of the judges, takes the cuteness and mischief quotient a notch higher. The commercials feature kids taking onscreen avatars of famous actors while crooning with Sonakshi on her hit numbers. What makes these an interesting watch is the mix of original footage with kids playing the main leads.

Watch the film here:
Right-Brained Citizen: Thank you, Jambavan

May 2015

Right-Brained Citizen: Thank you, Jambavan

In his blog #2, Sainath Saraban writes about the 'Jambavans' of his life.
Click here to know who these Jambavans are.

The charm of Aur Dikhao

Apr 2015

The charm of Aur Dikhao

Senior journalist and editor, Sandipan Deb, is highly impressed by Amazon’s #AurDikhao campaign. “It’s the best Indian TV commercial I have seen in many years,” he writes in his column in Mint.

Read More:
Maaza – Jango!

Apr 2015

Maaza – Jango!

The secret of Maaza’s success over the years has been its superlative product quality backed by its fresh and engaging communication. While the previous campaigns focused on how Maaza can work its magic in creating a love story, this time around the idea was to communicate the brand’s positioning ‘Har Mausam Aam’ in a different way. Since we do associate action with mango fanatics, we decided to feature Bollywood heartthrob, Varun Dhawan and the bad man, Gulshan Grover in a narrative that is sure to entertain.

Watch the film here:
Going #KuchPalOffline with McDonald’s

Apr 2015

Going #KuchPalOffline with McDonald’s

With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. McDonald’s #KuchPalOffline campaign takes this simple insight and urges people to take a break from the online world and share happy moments at McDonald’s over its newly launched sharing packs for two, three and more.

Watch this insightful film here:
#ZingZongRide – a mini reality series

Apr 2015

#ZingZongRide – a mini reality series

Bajaj Discover #ZingZongRide is helping married couples rediscover romance by inviting them to take part in a country-wide ride across six cities and 3,000 kilometers, forming “a heart on the map of India”, quite literally using the GPS technology. The purpose of #ZingZong ride is to establish that responsibility and challenges in life does not mean the end of fun, joy or romance. To kick-start this activity, a call for entry across media platforms was initiated. More than 6,000 applications were received out of which eight couples were finalised based on their stories. Watch how #ZingZongRide unites the hearts of these couples all over again in a mini reality series launched on
www.youtube.com/BajajDiscoverTV

Episode#1

Episode#2

Episode#3

India sings to the tune of Amazon - Aur Dikhao, Aur Dikhao!

Apr 2015

India sings to the tune of Amazon - Aur Dikhao, Aur Dikhao!

Consumers in India always demand more and more options to choose across product types and categories. This campaign titled “Aur Dikhao” highlights Amazon India’s sheer strength in product offering of more than 2 crore products online. It portrays real life elements and reemphasizes that we all love to review as many options before making the purchase decision. “Aur Dikhao” is the raw truth that has been portrayed in the campaign. Real characters are used; no perfect models or perfect homes. Real and identifiable the way Amazon India is. “Aur Dikhao” establishes Amazon India as a brand that consumers love to shop from.

Click here to watch the campaign.