India sings to the tune of Amazon - Aur Dikhao, Aur Dikhao!

Apr 2015

India sings to the tune of Amazon - Aur Dikhao, Aur Dikhao!

Consumers in India always demand more and more options to choose across product types and categories. This campaign titled “Aur Dikhao” highlights Amazon India’s sheer strength in product offering of more than 2 crore products online. It portrays real life elements and reemphasizes that we all love to review as many options before making the purchase decision. “Aur Dikhao” is the raw truth that has been portrayed in the campaign. Real characters are used; no perfect models or perfect homes. Real and identifiable the way Amazon India is. “Aur Dikhao” establishes Amazon India as a brand that consumers love to shop from.

Click here to watch the campaign.
A bad ad will do more harm than any scam ever can...

Mar 2015

A bad ad will do more harm than any scam ever can...

In this freewheeling interview with Campaign India, Vikram Pandey aka Spiky talks about how he got into advertising, his role models, scam ads and much more.

Click here to know more.
Introducing Sai’s Blog: Right-Brained Citizen

Mar 2015

Introducing Sai’s Blog: Right-Brained Citizen

Blog #1: The DNA of Clutter

“I love the warm hug your clutter gives you when you walk in. It’s like a bunch of memories coming alive,” he writes in his first blog.

Read more.

Vodafone #closertogether

Feb 2015

Vodafone #closertogether

For brand Vodafone, which believes in bringing people closer, Leo Burnett’s experiential team reached out to random couples and sparked romance in their hearts by presenting them balloons and performing an unplugged version of the signature Vodafone song – “You and I". An RC helicopter was made to hover over the couples showering rose petals, making their hearts dance with joy. This heart-warming surprise saw couples taking romantic selfies and dancing to the music, thereby drawing heartfelt ovation from the onlookers.

Watch the video here
Bajaj Discover: Life Banaye Zing Zong

Feb 2015

Bajaj Discover: Life Banaye Zing Zong

The campaign aims to disrupt the traditional belief that responsibility and fun are mutually exclusive, by elevating the brand’s core proposition of “refreshing ride that revitalizes life” from an individual space to that of relationships. In an age where sustained personal and professional pressures significantly erode excitement levels in married lives, the campaign attempts to help couples across India bring their spark back – make their life Zing Zong again. The three spots under this campaign address three such barriers that symbolize this missing spark – lack of casual braking (Brake), cross legged pillion (Cross Leg) and The bag (Bag). With a majority of the segment playing a rather rational game, the campaign takes the focus a step higher by seamlessly weaving the core product offering of a powerful DTS-i engine with the storylines.

Brake Watch Video

Cross Leg Watch Video

Bag Watch Video

Disrupt or Perish

Feb 2015

Disrupt or Perish

In this article for Best Media Info’s Annual Edition, Saurabh Varma writes on the way forward for Indian ad agencies.

Honoring the hard-to-replace men

Feb 2015

Honoring the hard-to-replace men

HDFC Life was launching a new brand campaign after a period of 5 years. The task was to redefine what living with pride and dignity meant to people and at the same time highlight the pivotal role a man plays in empowering his family to be self-reliant. Our answer to this challenge was a touching film called HDFC Life – Ghungroo, which showcases a father helping his daughter realize her dream of becoming a dancer. Come travel this musical journey and feel the pride for your family! Click here to watch the film

Anchor White toothpaste: Bindaas Daant, toh Bindaas Aap

Jan 2015

Anchor White toothpaste: Bindaas Daant, toh Bindaas Aap

The campaign takes the core product proposition of ‘making teeth so strong that they are not afraid of anything’ into a bigger life context of fearlessness against wrongdoing. This takes India’s mood of driving change and standing up for what you believe into a new high. In a highly demo driven oral care category, the new Anchor toothpaste campaign pleasantly surprises by showing kids fearlessly taking a stand against what is wrong.